Martha Jones Ink

Stage 1: Start Up

Needs range from focusing on product and brand positioning to creating messaging and business plan.

Stage 2: Take Off

Needs range from analyzing competitors to writing sales and marketing materials and offering memorandum.

Stage 3: Expand

Needs range from executing on marketing and thought leadership plan to producing result reports for stakeholders.

Stage 4: Exit or Evolve

Needs range from planning market exit or expansion by maximizing multimedia channels, SaaS, and product development

Industry Knowledge

Capabilities

Wide audience insight including: health care consumers, moms, boomers, millennials, patients, physicians, payers, and high-net-worth individuals.

Strategic Planning and Campaign Execution

Content Marketing, Digital Media, and SaaS

Brand and Cause Marketing

Media and Influencer Relations

Thought Leadership and Event Management

Executive and Internal Communications

Case Studies

Multimedia Campaign Management

Oversaw communications, marketing, and launch for $3 billion global campaign, leveraging research, events, earned, social, owned, and paid media.

Media and Thought Leadership

Initiated first proactive media strategy for largest health care organization in U.S., which resulted in improved quality, quantity, and positive tone of coverage.

Product Launch and Partnerships

Executed product launch of Pfizer’s pharmaceutical drug, Caduet, which achieved more than 500 million impressions by building relationships with consumers, physicians, and nonprofits.

Brand and Demand Marketing

Chief architect to first-ever Board of Trustee approved strategic marketing plan to generate demand in medical specialties through digital media and grow brand equity to solidify position as leading destination medical center.

Corporate Social Responsibility

Created first corporate social marketing campaign (Do Good, Live Well) to improve health and well-being, resulting in 575 million impressions within first three months. Still in market today.

Health Care Engagement

Developed a portfolio of public-good, life-changing communication efforts that resulted in nonprofits making the world healthier and better. Crafted messaging and educated the public for 9/11, Iraq war, and 35W bridge collapse.

Organizations Advanced

Developed and implemented multifaceted, groundbreaking campaigns for world-renowned organizations that resulted in unprecedented results.

For Your Reference

“Marti and I collaborated on a multifaceted CSR campaign that is still in market eight years later. She is a skillful communicator, strategist, and writer. I now recommend Marti to colleagues.” Michael Carroll, VP Marketing, UnitedHealthcare

“Marti is a wickedly bright individual who exudes positivity and passion. She solves complex problems and understands that visionary language is what changes the world.” James Hodge, Vice Chair Development, Mayo Clinic

“For organizations that want growth and revenue, Martha’s skills accomplish those objectives and more. Her talents lie in her strategic thinking, intelligence, and genuineness.” Skip Seitz, SVP Development, American Red Cross

About Me

A person who CARES about my community and world, THRIVES on meaningful, inspiring work, and LEARNS from challenge and change.

Your advocate who influences stakeholders, calms a crisis, and rallies employees. Possesses integrity, strong work ethic, and strategic thinking.

Your Stage, Your Story