{"id":121,"date":"2017-06-07T08:17:32","date_gmt":"2017-06-07T13:17:32","guid":{"rendered":"https:\/\/marthajones.ink\/?page_id=121"},"modified":"2021-09-30T18:53:19","modified_gmt":"2021-09-30T23:53:19","slug":"one-page-express","status":"publish","type":"page","link":"https:\/\/marthajones.ink\/","title":{"rendered":"Front Page"},"content":{"rendered":"
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Stage 1: \u00a0Start Up<\/h4>\r\n

Needs range from focusing on product and brand positioning to creating messaging and business plan.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Stage 2: Take Off<\/h4>\r\n

Needs range from analyzing competitors to writing sales and marketing materials and offering memorandum.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Stage 3: Expand<\/h4>\r\n

Needs range from executing on marketing \u00a0and thought leadership plan to producing result reports for stakeholders.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Stage 4: Exit or Evolve<\/h4>\r\n

Needs range from planning market exit or expansion by maximizing multimedia channels, SaaS, and product development<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Industry Knowledge<\/h2>\r\n

Heath Care | Consumer Products | Pharmaceutical | Medical Research and Device | Nonprofit | Media<\/p>\r\n\r\n<\/div>\r\n

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Capabilities<\/h2>\r\n

Wide audience insight including: health care consumers, moms, boomers, millennials, patients, physicians, payers, and high-net-worth individuals.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n

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Strategic Planning and Campaign Execution<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Content Marketing, \u00a0Digital Media, and SaaS<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Brand and Cause Marketing<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Media and Influencer Relations<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Thought Leadership and Event Management<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Executive and Internal Communications<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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Case Studies<\/h2>\r\n<\/div>\r\n<\/div>\r\n
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Multimedia Campaign Management<\/h4>\r\n

Oversaw communications, marketing, and launch for $3 billion\r\nglobal campaign, leveraging research, events, earned, social, owned, and paid\r\nmedia.<\/span><\/p>\r\n

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Media and Thought Leadership<\/h4>\r\n

Initiated first proactive media strategy for largest health\r\ncare organization in U.S., which resulted in improved quality, quantity, and positive\r\ntone of coverage.<\/o><\/p>\r\n\r\n<\/div>\r\n

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Product Launch and Partnerships<\/h4>\r\n

Executed product launch of Pfizer\u2019s pharmaceutical drug,\r\nCaduet, which achieved more than 500 million impressions by building relationships with consumers, physicians, and nonprofits.<\/span><\/p>\r\n

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Brand and Demand Marketing<\/h4>\r\n

Chief architect to first-ever Board of Trustee approved strategic marketing plan to generate demand in medical specialties through digital media and grow brand equity to solidify position as leading destination medical center.<\/span>\u00a0<\/span><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Corporate Social Responsibility<\/h4>\r\n

Created first corporate social marketing campaign (Do Good, Live Well) to improve health and well-being, resulting in 575 million impressions within first three months. Still in market today.<\/o><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Health Care Engagement<\/h4>\r\n

\u00a0Developed a portfolio of public-good, life-changing communication efforts that resulted in nonprofits making the world healthier and better. Crafted messaging and educated the public for 9\/11, Iraq war, and 35W bridge collapse.<\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n

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Organizations Advanced<\/h2>\r\n

Developed\r\nand implemented multifaceted, groundbreaking campaigns for world-renowned\r\norganizations that resulted in unprecedented results.<\/span><\/p>\r\n\r\n<\/div>\r\n<\/div>\r\n

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For Your Reference<\/h2>\r\n<\/div>\r\n
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\u201c<\/span>Marti and I collaborated on\u00a0a multifaceted CSR campaign that\r\nis still in market eight years later. She is a skillful communicator, strategist, and writer. I now recommend Marti to colleagues.\u201d\u00a0<\/span><\/i>Michael Carroll,\r\nVP Marketing, UnitedHealthcare<\/h4>\r\n<\/div>\r\n<\/div>\r\n
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\u201c<\/span>Marti is a wickedly bright\r\nindividual who exudes positivity and passion. She solves complex problems\u00a0and\r\nunderstands that visionary language is what changes the world.\u201d\u00a0<\/span><\/i>James Hodge,\r\nVice Chair Development, Mayo Clinic<\/h4>\r\n<\/div>\r\n<\/div>\r\n
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\u201cFor\r\norganizations that want growth and revenue, Martha\u2019s skills accomplish those\r\nobjectives and more.\r\nHer talents lie in her strategic thinking, intelligence, and\r\ngenuineness<\/span><\/i>.\u201d\u00a0<\/span>Skip Seitz,\r\nSVP Development, American Red Cross<\/h4>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n
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About Me<\/h2>\r\n

A person who\u00a0<\/span>CARES\u00a0<\/b>about my community and world,\u00a0<\/span>THRIVES\u00a0<\/b>on meaningful, inspiring work, and\u00a0<\/span>LEARNS\u00a0<\/b>from challenge and change.<\/span><\/span><\/p>\r\nYour advocate who influences stakeholders, calms a crisis, and rallies employees. Possesses integrity, strong work ethic, and strategic thinking.<\/span>\r\n\r\n \r\n\r\n<\/i><\/a>\r\n\r\n<\/i><\/a>\r\n\r\n<\/i><\/a>\r\n\r\n<\/i><\/a>\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Stage 1: \u00a0Start Up Needs range from focusing on product and brand positioning to creating messaging and business plan. Stage 2: Take Off Needs range from analyzing competitors to writing sales and marketing materials and offering memorandum. Stage 3: Expand Needs range from executing on marketing \u00a0and thought leadership plan to producing result reports for…
Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/pages\/121"}],"collection":[{"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/marthajones.ink\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=121"}],"version-history":[{"count":335,"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/pages\/121\/revisions"}],"predecessor-version":[{"id":1022,"href":"https:\/\/marthajones.ink\/index.php?rest_route=\/wp\/v2\/pages\/121\/revisions\/1022"}],"wp:attachment":[{"href":"https:\/\/marthajones.ink\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}